China Ready Workshop

Event Date: 
27 June 2018
Four Points by Sheraton
707 Wellington Street

In the 12 months to June 2017, WA attracted 51,100 Chinese visitors staying over 2 million nights. Spending rose 8% from the previous year to $263m in that period. By 2020, China tourism should grow to 100,000 visitors, spending $500m each year. Tourism Council WA invites you to get your business China Ready by attending one of our comprehensive workshops.

This workshop will assist businesses to become ready for this growing market by understanding:

- Cross-cultural training for managers and service staff
- Language, culture, history, traditions, and taboos
- Meeting, greeting and serving
- Accommodation expectations
- F&B and tourism services

At the end of the workshop, attendees can complete a free assessment for individual China Ready & Accredited® Certification. Certified staff are an essential requirement for a business to become China Ready & Accredited®.

Tracy Zhang holds an MA in Education and International Relations and she is currently working on a PhD project at Edith Cowan University, with a focus on international comparative higher education and globalised education policy. She has extensive experience in developing and delivering corporate training programs for private, government and education sectors. Tracy’s working areas are focused on intercultural understanding, relationship building and the impact of the international mobility on tourism. Working closely with Tourism Council WA, Tracy has developed and delivered the China Ready Workshop since 2011, assisting more than 700 WA tourism industry personnel to gain a deeper understanding of Chinese culture and China market.

Supported by Royalties for Regions

Tourism Council WA
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