Building Your Brand Through Digital Marketing Workshop

Event Date: 
21 November 2018
Four Points by Sheraton
707 Wellington Street

With two-thirds of people saying they trust consumer opinions posted online,* the Building Your Brand Through Digital Marketing workshop can help you find out what’s being said about your business online and how to manage your reputation and respond appropriately.

This is an intermediate-level workshop ideal for those with some operational digital marketing experience, looking to explore the more strategic and technical aspects of branding and reputation management in the digital space.

Topics include:
- managing your business’s online reputation
- earned, paid and owned media
- content strategies
- social listening
- developing a social media policy
- user review websites, and how to manage negative reviews
- how to engage with social media influencers
- working with Tourism Australia and Tourism Western Australia

*Nielsen Global Trust in Advertising Report

Meg Coffey is the state’s leading and most sought after social media trainer and public speaker. She keeps her finger on the pulse of the industry with client work as Managing Director of her own consultancy, Coffey & Tea, and is the Founder of Perth’s largest social media “knowledge economy”: Social Media Perth (#SMPerth). With an abundance of industry knowledge, experience and passion, Meg’s marketing, individual business development solutions, and social media expertise is bar none. She is heavily focused on contributing to the digital marketing community with several engagements as a speaker, lecturer, and panellist and has also been selected to judge several industry awards. In 2017, Meg was named as one of Australia’s Top 50 Small Business Leaders.

Tourism Council WA
08 9416 0700
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