Building Your Brand Through Digital Marketing Workshop

With daily business activities becoming increasingly enmeshed with the digital world, it is more important than ever to leverage digital marketing to both build and protect your brand online.

Building Your Brand through Digital Marketing is an intermediate-level workshop ideal for those with some operational digital marketing experience, looking to explore the more strategic and technical aspects of branding in the digital space. This workshop looks at the aspects of digital marketing that directly affect tourism brands and ultimately, consumer behaviours. The workshop examines the multi-layered topic of online reputation management, focusing on best practice content strategy; social listening; how to make user review websites work for you; and the rise of the social media influencer and what this means for your brand.

Introduction to online reputation management:
- Earned, paid and owned media
- Content strategies
- Social listening
- User review websites
- Social media influencers
- Working with Tourism Australia and Tourism Western Australia