Advanced Facebook for Business: In-Depth Advertising and Strategy Workshop

Event Date: 
11 October 2018
Four Points by Sheraton
707 Wellington Street

Have you ever wondered how to get your business seen by your target market and genuinely interested people on Facebook? Find out how to use remarketing and other tools to maximise your exposure in the Advanced Facebook for Business: In-depth Advertising with Strategy workshop.

In this advanced workshop, ideal for those with a sound practical understanding of Facebook for business, we will take an in-depth look at the components of Facebook advertising and strategy for the tourism sector.

Topics include:
- defining your content strategies and goals
- structuring an advertising campaign
- creating audiences for effective targeting
- why Boosting isn’t the answer
- Facebook remarketing
- tools and tricks

Meg Coffey is the state’s leading and most sought after social media trainer and public speaker. She keeps her finger on the pulse of the industry with client work as Managing Director of her own consultancy, Coffey & Tea, and is the Founder of Perth’s largest social media “knowledge economy”: Social Media Perth (#SMPerth). With an abundance of industry knowledge, experience and passion, Meg’s marketing, individual business development solutions, and social media expertise is bar none. She is heavily focused on contributing to the digital marketing community with several engagements as a speaker, lecturer, and panellist and has also been selected to judge several industry awards. In 2017, Meg was named as one of Australia’s Top 50 Small Business Leaders.

Tourism Council WA
08 9416 0700
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