AIM WA Professional Development Sundowner - You, Online
21 March 2018
Australian Institute of Management WA
76 Birkdale Street
Personal Branding for Professional Success
In order to be visible and influential, you need to bring who you are to work; to clarify the value you bring; and why people would choose to work with YOU. This is your personal brand - and these days, this is shaped ONLINE.
In this high-energy presentation, you'll discover why a personal brand matters in today’s workplace. You'll be challenged to get clear on your own personal brand and you will learn how to step up in your profession, through clear and consistent communication of your value.
• Learn how to develop personal brand confidence by creating a standout professional impact online, through powerful positioning
• Discover ways to raise your profile and become a highly visible expert in your field
• Understand how to connect on a human level online and build real relationships, using your website and LinkedIn
• Understand the requirements for strategic management of, and consistency across, online platforms
Join us for this Sundowner and walk away with an understanding of the power of a skilfully positioned personal brand.
About the Speaker: Julissa Shrewsbury, Managing Director, New Work Consulting
Julissa Shrewsbury is Managing Director of New Work Consulting, delivering business and personal brand strategy and communication. Taking a people-approach to branding, NWC specialises in personal brand development and LinkedIn strategy for corporate executives and teams. Julissa has consulted for businesses in a broad range of industries such as law, accounting, engineering and business advisories. She has presented training for The Singapore Institute of Directors, RSM, HLB Mann Judd, UWA’s ECOMS students, Subsea Energy Australia, The Western Australian Club, UWA’s Graduate Management Association and lawyer CPD programs. Julissa is a university-qualified educator with close to 20 years of experience in the field. She uses her understanding of education psychology and inclusive education programming to create and deliver exceptional learning experiences.
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