ADMA WA Early Bird Breakfast Series

Event Date: 
09 April 2013
Perth Arena

Creating fans with content strategies using all channels

ADMA's WA Branch is pleased to bring  you its Early Bird Breakfasts - Digital Marketing Series, with the inaugural event focused on the importance of effective content marketing.

Featuring:  Matthew Pinkney, Head of Content, AFL

Matthew Pinkney, Head of Content at the AFL, is a Walkley award winning journalist who specialises in developing content strategies across digital, broadcast and print media.

The AFL is one year into the process of creating a true multi-faceted newsroom to challenge to hold of traditional media on football coverage. Discover the strategy behind the move and the benefits and pitfalls of challenging the established order of covering Australia's biggest game.

Tickets include a continental breakfast and beverages.

Association for Data-driven Marketing & Advertising
08 6212 1771
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