ADMA WA Early Bird Breakfast Series
09 April 2013
Creating fans with content strategies using all channels
ADMA's WA Branch is pleased to bring you its Early Bird Breakfasts - Digital Marketing Series, with the inaugural event focused on the importance of effective content marketing.
Featuring: Matthew Pinkney, Head of Content, AFL
Matthew Pinkney, Head of Content at the AFL, is a Walkley award winning journalist who specialises in developing content strategies across digital, broadcast and print media.
The AFL is one year into the process of creating a true multi-faceted newsroom to challenge to hold of traditional media on football coverage. Discover the strategy behind the move and the benefits and pitfalls of challenging the established order of covering Australia's biggest game.
Tickets include a continental breakfast and beverages.
Association for Data-driven Marketing & Advertising
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