2018 HIA Combined Metal Industries Economic Outlook Luncheon
26 October 2018
State Reception Centre
Fraser Avenue, Kings Park
Search Engine Optimisation and Online Marketing
Don’t miss this opportunity to improve your online marketing strategy and hear from Perth’s leading digital agency.
Learn about Search Engine Optimisation (SEO), Adwords, Remarketing and FB Display, and how these can be used in your online strategy. Alex and Evan will also provide tools that business managers, owners and marketing managers can use in their business straight away before even engaging with a digital agency.
The event will also cover how to track digital marketing, including how to set up the right metrics and KPI’s, and how to easily work out if a campaign is cost effective or not. For example, Alex and Evan can work out that for a tiling business, it costs $27 to receive one new enquiry and it takes five enquires to generate one new sale.
WA's recovering economy
Although WA's building industry has been affected by the economic downturn, it has continued to move forward, though more slowly than we would have liked. The worst of the economic downturn is now behind us but it will take time for the building industry to regain its strength. Judging the pace of recovery will be the next key challenge to face. HIA's expert economic team will discuss the key metrics to watch.
Housing Industry Association WA
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08 9492 9200