A shared experience could lead to a prosperous business relationship. Photo: Stockphoto

Sales techniques are good, friends are better

There's an old business adage that says: “All things being equal, people want to do business with their friends. And all things being not so equal, people still want to do business with their friends.”


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Great article. I wish all sales managers, general managers, directors etc read this article and understand that you have to start slowly to build a lasting business relationship of trust.

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