Many tourism highlights in Queensland, for example are more accessible than similar experiences in WA. Photo: Stockphoto

Tourism isn’t rocket science

Opinion: A more creative approach is required if the state’s weak spots on tourism are to be overcome.


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Mosman Park
Good article, Tim, but the flock of elephants in the room is in fact great white sharks that are likely to eat our visitors as well as us. Why on earth would people come to Western Australia to swim and play in the sun when we do nothing to control this problem?

On behalf of our organisation, I couldn't agree with you more. We are a membership-based NFP group in WA that provides accommodation in five regional holiday homes for almost half price, and we even find it difficult to work in the current conditions. The lack of support of basic innovative and strategic thinking is quite alarming. The last tourism WA strategic report outlined its marketing plan for regional WA as dependent on social media campaigns through Facebook and that was pretty much it. Government reports lack the depth required to deal with the issues and seem to be a lot of waffle"supported by a thin veil of funding to concerts in Perth (not regional WA) and then subsequently the funding plan over the last few years has lost major events to other states. They will continue to throw good money after bad if there is no good accountable KPI-driven strategic plan behind it. It's about time that, across all sectors of government, especially tourism, we had a 50-50 ratio of integration, not men and women, but commercial industry experienced people and government process-execution around the same table. Actually, make that 80-20.

Quinns Rock
Tourism! My brother-in-law came over with the family from the UK at Christmas. We bought him tickets to watch Australia v England playing cricket at the WACA Ground; an expensive day with beers and food but when we called into a shabby pub after and he paid $23 for two Heinekens, the beer stuck in his throat. As will the memory and telling all his friends and family back home how very expensive Perth (WA) is. Good job they stayed at our house and not a $300 a night hotel.

"One of those is government related, and that’s the fact that most people at the top of the WA government have never run a business, which is an enormous drawback when it comes to telling people in business how to do it." This is so true, and is completely true when it comes to the Labor Party. And this does not just apply to tourism. Our governments are completely and utterly hopeless, they do more damage than good.

Hit the nail on the head. The main obstacle for anyone attempting to build or establish a new attraction in this state is the huge burden of bureaucratic processes and approvals required. The main issue is the prevailing attitude of these departments and bureaucrats, which is 'how can we stop you', whereas taking the identical proposal to NSW, for instance, you are met with 'how can we help you'. If the WA government focused its efforts on correcting these attitudes and streamlining processes for entrepreneurs here in WA, we would have investment and jobs as far as the eye could see and people would want to come here to experience the huge range of attractions currently being killed off by bureaucratic arrogance within bloated government departments.

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