Perth-based technology firm ThinkSmart has launched three new strategic initiatives designed to grow its presence in the point of sale financing sector in Australia and the United Kingdom.
ThinkSmart announced today a retail affiliate program to allow retailers to access the company’s products online; effectively increasing its exposure to the $6 billion Australian technology market from 30 per cent to 80 per cent.
ThinkSmart’s point of sale financing products are currently available from JB Hi-Fi, Dick Smith and Officeworks.
“Its not just about expanding our addressable market in the technmlogy space, we now have the ability to grow into other categories too,” ThinkSmart chief executive Ned Montarello said.
The company also launched the ThinkSmart Marketplace, a platform for expansion into new products and categories, including online products and payment services.
Finally, ThinkSmart released two new financing products specifically tailored to the tablet PC market, iSMART and Infinity for Tablets.
iSMART is a consumer financing product for tablets available at JB Hi-Fi and Dick Smith stores that includes accidental damage and theft cover, ermote support, a loaner tablet, no lemon gurantee and 25 per cent cash back for upgrading at the end of the lease term.
“Our research shows that customers are looking for value-added services when accessing fast-growing tablet technology,” ThinkSmart chief executive Ned Montarello said.
“We’ve included services like remote support and cash back on upgrade and partnered with leading providers to deliver a product to the market that represents great value to customers.”
The Infinity for Tablets is a similar consumer financing product available through Dixons Retail in the UK.
At close of trade today ThinkSmart’s stock was up 1.1 per cent, to 43.5 cents.