Monster mash
Children all over the world are maturing faster; they are questioning authority and, armed with unbelievable access to knowledge, they are becoming cynical about adult answers, demanding proof when, in days gone by, young people would have accepted the word of their elders and betters without a murmur of dissent.
Thankfully, The Note is here to help.
If you need to scare your children, or somebody else's into submission with warnings that the ubiquitous Boogie Monster will come and get them, you no longer need deal with any smart alec disbelief.
Just show them this picture and tell them you know he has a new office in West Leederville and you also have his phone number.
Brand, brand me do
Air Supply, Jennifer Rush and Huey Lewis have all sung about it, and now WA researchers have found that some advertisers are using it to enhance their sales.
It, of course, is the power of love.
A new study of more than 1,000 consumers by Murdoch University’s Audience Labs research centre, in association with the University of Wollongong, found not only that people can fall in love with a brand, they will also buy a lot more of it than the average punter.
This so-called love or bonding, whatever name you would care to give to an emotional attachment to a product, extends even to mundane or utilitarian items such as laundry detergent.
The Note kids you not.
“Emotionally attached consumers purchase substantially more than regular customers, which frees companies from having to rely on promotions and discounts to keep them buying the brand,” Audience Labs deputy director Steve Bellman said.
“On the flip side, however, while advertisers are eager to create emotional attachments between consumers and their goods, we've found forming these deep feelings can be a difficult task.”
And just in case, you thought that this finding on shopping might have a sexist ring about it ... absolutely not. Dr Bellman said the study showed the power of love to be just as effective among men as among women.
