Sharks wary of SMS patterned wetsuit says UWA

ASX listed Shark Mitigation Systems have achieved scientific validation of their unique, patented, shark deterrent wetsuits after the University of W.A completed a ground breaking trial of the company’s “SAMS” wetsuit technology with live white sharks in South Africa.

UWA put Shark Mitigation Systems’ claim that their uniquely patterned wetsuits that mimic the colour spectrum of water can deter shark attacks to the test and the results are quite stunning.

In a live scientific trial conducted in June and reported this week, the University of W.A says it took on average 400% longer for sharks to engage with the patterned wetsuits that contained the “SAMS” technology when compared to an ordinary black wetsuit.

The trial result, which may very well spell the end of the era of the black neoprene wetsuit, showed that it took an average of 90 seconds for the sharks to engage with the black neoprene wetsuit but took an amazing 5-6 minutes for them to engage with the wetsuit that contained Shark Mitigation System’s disruptive colouration patterning.  

The significant extra time could even be the difference between life and death for a diver who could potentially have up to 6 valuable minutes to make an escape in the event of an encounter with a shark who cant quite get a handle on whether he is edible or not.

Previous trials of the technology have not been able to achieve enough shark engagements to provide a statistically valid sample size that could pass scientific muster.

Professor Shaun Collin of the Oceans Institute at The University of Western Australia says however that the 111 shark engagements achieved in the most recent trial are enough to provide a statistically valid sample that is capable of satisfying the scientific community that the trial was extensive enough to provide reliable results.

He said “We have been testing SAMS visual technology for several years now and it is fantastic that we now have a data set of interactions with white sharks that is large enough to be statistically valid and capable of scientific analysis. The outcome is compelling and it is exciting to see results from our scientist’s new knowledge of shark visual systems making an impact on practical outcomes.”

Shark Mitigation Systems Co-Founder and Director, Craig Anderson said “The results from this field study represent an exciting outcome and critical milestone for the company. We now have scientific validation from a statistically valid field test proving this aspect of our technology is effective in reducing the risk of shark attack.”

Shark Mitigation Systems market strategy is to license their wetsuit pattern technology to manufacturers of wetsuits around the world and take a slice of every wetsuit that is sold in a market that is worth billions of dollars globally.

With scientifically valid results such as these, they just might manage to turn the traditional wetsuit market on its head – particularly if their licensees can turn out a SAMS wetsuit for about the same price as a black neoprene one.

It is now difficult to see why anyone would choose black neoprene over SAMS if they can achieve cost parity.

It might even be arguable that employers such as commercial diving companies or even recreational diving operators might have a duty of care to suit their people up in SAMS wetsuits instead of black neoprene now that the results are out. 

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