Resolve to go ‘all out’ this year

Great ideas are a good start, but without a clear strategy for how you’re going to implement them, you will be no closer to achieving your targets.

Whatever your age, you’ve made resolutions, you’ve made goals – and often have fallen short of the stated objective, desire and/or objective.

My advice is to drop resolutions – they’re always painful.

Drop goals – they’re often unmet.

Refer to whatever it is that you want as ‘my intended and expected achievement’ and add a few lines about your intentions and desires – your outcome.

And by that I mean not just what the expected achievement is, but how you intend to make it happen.

Not just focus, but genuine drive and the allocation of time to make it happen.

Whether it’s to get fit, make 10 sales a month, or be a better dad, there has to be something specific that tells what you want – how you plan to make it your reality, and when you believe it will become reality.

There are fundamentals to follow. But the secret to achieving what you call ‘goals’ and ‘resolutions’ is the unspoken aspects of your present situation, which must be in place before you begin the achievement process.

• Happy about yourself.

• Happy about your life.

• Happy about your relationships.

• Proud of what you’re doing.

• Love of what you’re doing.

• Love who you’re doing it with.

• Desire to be the best at what you’re doing.

• Purpose behind what you’re doing.

Here are my objectives for the first 100 days of 2016. Not all will be completed in that time frame, but all will be implemented and in full motion.

• All-out sales campaign

Contact every customer we have ever done business with – offer them help, ask them where the most help is needed, and ask them for more business. I have a year-long series of webinars planned (jeffreygitomer.com/gold)

• All-out improvement of customer service

Faster shipping, faster turnaround of training modules, faster response to needs and questions, and memorable recovery for the rare mistakes we make. More proactive customer communications – every day.

• All-out branding

My writing, column, my ezine, my website, my podcasts, and all my promotions will reflect the value that my customer relates to, and wants more of.

• All-out relationship building

‘Value first’ is the key. I have been successful with that philosophy for 25 years. Consistent communication is the secret. Increase the value of my website, gitomer.com, and my 14-year -old weekly ezine, Sales Caffeine.

• All-out internal education with a focus on attitude and trust

In order to offer the best of everything, my team (actually my family) will have to be their best. I have hundreds of hours of sales, customer loyalty, attitude, trust, and personal development training available, (GitomerLearningAcademy.com) and my inside team will be the first to take advantage of it.

• All-out better student

Read more. Study the history of sales and personal development more. Write more philosophical discoveries and understandings.

• All-out work my hardest

I will complete three books this year. I will give fewer presentations (they only last a day) and devote more time to writing and recording (it lasts a lifetime). I will make certain all my content, whether online, in books or in seminars, is the most relevant, real-world, and transferable as I am physically and mentally able.

• All-out work my best

Own my time. Invest my time. Be more organised and more productive in my early hours of the day.

• All-out be my best

Increase focus on personal health and excellence, both physical and mental – at work, and at home. Be the best dad, the best granddad, the best friend, the best boss, the best person I can be.

The key words are ‘all out’.

This is not a time for waiting. This is a time for doing.

What are you going to be doing all out?

What are you going all out to achieve this year?

Most people at this time of year write down a few resolutions or goals; and they’re mostly dead-end wishes that will fade in less than a month. Don’t let this be you – especially this year.

Why not add ‘all out’ to whatever you write down so you are determined to take some real action, and commit to an all out effort to achieve for yourself? Seems pretty simple – challenge yourself to become better, and in some cases, become best.

Jeffrey Gitomer is an American author, professional speaker and business trainer, who writes and lectures internationally on sales, customer loyalty and personal development.

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