Perth’s ‘influencers’ could do more to promote the city’s investment opportunities.

Promoting Perth’s all-round appeal

OPINION: The WA capital’s great natural environment has seemingly blinded its residents to the other aspects that make the city a great place to live.


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WA has many resources, unique capabilities and an opportunity to connect to the global markets. The link to London has been incredibly powerful and is now bringing global business leaders back to the UK via Perth. How can Perth support London's global markets to access this Indo-Asia gateway? With executives connecting the century-old trading hubs of Lloyds Insurance Market, London Stock Exchange, London Metals Exchange, etc ... a special gateway for global growth. Potential policy ideas include special trade zones (eg Emirates' new business centres with no corporate tax), data corridors, English court in Perth (British Consulate). All of these would bring a USP to Perth and global trade, which then bring the secondary services required to support the cluster. With the lord of mayor London in Perth in 10 weeks' time, this is a great opportunity to take the policy into action.

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