Cino To Go goes Dôme

DÔME Coffees Australia has completed its purchase of Perth café chain Cino To Go and is planning to expand the brand to the East Coast.

Just what the strategy for the chain will be is undecided, with Cino To Go founder Geoff Hayward planning a research trip soon as part of his new role within the Dôme group.

Dôme chief executive officer Laura Taylor said she could not disclose plans for the new group, other than to say Cino To Go was likely to fit into a different market than the traditional Dôme brand.

“Cino To Go is a bit more contemporary, more applicable to the CBD and inner city,” Ms Taylor said.

The purchase provides a number of new planks to Dôme’s expansion on top of giving it another brand to take to the booming café market.

Cino To Go’s five Perth stores will now be supplied by Dôme ’s coffee roasting business which will soon relocate from of the group’s Nedlands headquarters in Carrington Street to a more industrial area.

It also adds to the Dôme’s ambition to have 75 stores in Australia within three years, when it plans a stockmarket listing.

Dôme has 65 stores, 20 of which are overseas, mainly in Asia but including the United Arab Emirates. Ms Taylor sees no problems in expanding Dôme at that pace.

“It (coffee market) is certainly getting competitive but we perceive there is still a market for the coffee consumer and the café experience,” she said.