The campaign aims to remind consumers about the importance of considering their local businesses.

Campaign to support small business

Thursday, 24 October, 2019 - 11:48

The state government has announced a campaign to encourage Western Australians to change their spending habits to better support small businesses and local entrepreneurs.

The Small Business Development Corporation said the 'Make a Small Change' campaign would remind consumers about the importance of considering their local businesses and highlight the role these enterprises played in supporting the social fabric of local communities.

More than 224,000 small businesses operate in WA, employing 491,000 workers and contributing in excess of $48 billion to the state's economy, the agency said.

Small Business Minister Paul Papalia said consumers could support local entrepreneurs by making a weekly change to their routines and shopping habits.

“If everyone spent just $10 in a small business every month, this would equate to more than $216 million each year to keep these innovative and essential businesses thriving,” he said.

“Whether trying out a new cafe, calling a local tradesperson to carry out the next maintenance job, or buying a gift from the local markets, there are many ways to make a small change to support local businesses.”

Other changes promoted in the campaign will include: buying from small businesses that support local events, clubs and charities; recommending small businesses to family and friends; and sharing small businesses across social media using the hashtag 'SmallChangeWA'. 

Small Business commissioner David Eaton said more than 30 local governments would support the campaign and encourage their residents to buy from small businesses.

“Small business operators, particularly in regional areas, are highly regarded members of the community who are involved in local community groups, sporting clubs, and have children in the local school,” he said.

“They care about their communities.”

The 'Make a Small Change' campaign will run from October 28 to November 3.