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Ansearch to buy Norman Asch's Webfirm for $5m

South African-born businessman Norman Asch has struck a $5 million deal to sell his Webfirm business to Melbourne-based search engine and online media company Ansearch Ltd.
While the original price Mr Asch paid three years ago was reportedly $700,000, Ansearch has agreed to pay $3.5 million plus 21 million Ansearch shares worth almost $1.5 million for the Perth-based web development and search engine optimisation company which Mr Asch has grown into a successful local player.
Mr Asch is selling two companies to Ansearch, Webfirm Pty Ltd and Search World Pty Ltd, in the deal.
Trading as WebFirm Business Solutions out of Technology Park in Bentley, the business was listed as WA's 12 biggest web developer ranked by staff in the 2007 WA Business News Book of Lists. It had 45 employees at the time of publishing.
Mr Asch bought the company off publisher and events promoter John Webb who this week faced criminal charges brought by the Australian Securities and Investments Commission.

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