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OpenDNA is a dynamic technology that creates a 360 degree view of app users’ interests. At its core, OpenDNA is a robust platform technology (leveraging AI and M2M learning) that builds dynamic user profiles. The technology adaptively learns what information is actually relevant to users based on their interactions with their commonly used applications. Using its proprietary technology, OpenDNA is able to provide a more relevant and contextualized first-party app experience as it builds a 360 degree view of a user’s "interest cloud.” At scale, OpenDNA becomes a marketplace of user data for app developers to provide the most unique and personalized first-party experience to their users.
Bio last updated 31 Mar 2017

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