Media’s multi-screen challenge

Research undertaken in Perth may help to solve the growing problem of multi-screen inattention.

New leadership at Longtail

Digital marketing agency Longtail has made three senior appointments. Jennifer Bechard joins the firm as head of project planning, coming off an 18-month stint with London creative marketer DARE.

Longtail in buy-back

DIGITAL advertising agency, Longtail, has become an independent entity after the company bought back the outstanding 50 per cent share held by The Brand Agency since 2007.