Research undertaken in Perth may help to solve the growing problem of multi-screen inattention.
Digital marketing agency Longtail has made three senior appointments. Jennifer Bechard joins the firm as head of project planning, coming off an 18-month stint with London creative marketer DARE.
DIGITAL advertising agency, Longtail, has become an independent entity after the company bought back the outstanding 50 per cent share held by The Brand Agency since 2007.
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