Jesters Jaffle Pie Company has been highlighted by members of WA’s advertising industry as the State’s best emerging brand. Julie-anne Sprague unearths its branding success.
DESPITE a reduction in its use of television advertising this year in favour of developing niche markets on the east coast, BankWest has managed to maintain brand stature in the WA marketplace.
THE Lotteries Commission’s multi-million dollar transition to the Lotterywest brand has been well received by WA’s advertising industry, which has voted it as a more recognisable brand in 2003.
There were few surprises among the top 10 leading names in WA Business News’s 2003 branding survey. While the industries may be varied, WA’s top brands have one thing in common – advertising, marketing, and promotion spends in the millions.
Gaining prominence for a young company, product or brand does not necessarily require large advertising budgets, particularly if a good strategy is executed in a clever way, according to advertising insiders spoken to by WA Business News.
HEAT shrink and insulation technology specialist Radiform is building its business with a skilled migrant at the helm of technical production and development.
WA is well served by 123 business migration agents, with more than one quarter of Australia’s business migration coming to the State.
And the State’s southern half seems the most popular destination, with both the South West Development Commission...
THE cautious attitude of Australian immigration authorities is thwarting potentially large trade and business immigration markets from China, according to agents and organisations.
BUSINESS migration agents are expecting a decline in the number of business migration applications following changes to the business skills visa arrangements.
UNIVERSITIES worldwide compete for research dollars and recognition to remain viable, and WA’s universities are no exception, advertising internationally to fill academic and executive positions with the best possible talent.
The increasing popularity of inner-city living brings with it an inevitable conflict between business and residents, particularly regarding entertainment. Julie-anne Sprague investigates the pressure created by the residential squeeze.
JAH Roc Furniture has won awards every year but one since 1988, when two surfing mates – Gary Bennett and David Paris – acted on their desire to make "legendary" pieces from WA wood, stone and iron.
HUSBAND and wife team Rick and Clare Ferdinands established this communications software company in 2001, following two years of research and applications development.