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To Trademark or Not to Trademark?

If you’re a business owner, you may have heard of the term ‘trademark’, and you may wonder whether you need one, or whether registering your business name is enough to protect you and your business fr

Inadvertent bias can taint your focus

It is a given that research allows businesses to understand their marketplaces. That said, gathering masses of data doesn’t mean you’re getting the answers you need.

How to get your board career started

When setting out on a board career, you can’t expect to jump straight on to an ASX 20 board.

Interview techniques for aspiring directors

Whether you are an aspiring director or a director with many years’ experience behind you, one should never underestimate the power of preparation for that next board interview.

Traps to avoid when writing surveys

Writing a survey from scratch is not a doddle.

Is Good Pay Governance Applicable to NED’s?

In this article, we share lessons learnt on factors to consider when setting Non-Executive Directors (NED’s) pay, and propose a transparent approach in defining competitive and defensible remuneration

Using Intellectual Property in HR

The most inane piece of corporate feel-good tripe being spouted by CEOs and middle managers is: "Our people are our biggest asset".

How backups can save your business from cyber crime

Ransomware is casting a shadow across Australian business, as enterprises large and small fall victim to cyber criminals.

Don't be too quick to dismiss

When it comes to employee misconduct, employers are often caught up in the emotion and quick to infer guilt.

Maximising your Prospects of Getting Paid

The number of businesses in Western Australia that are appointing insolvency practitioners to administer them have been steadily increasing over the past decade.

Start a business with the end in mind

In the early years of its operation a small business will often be embattled with IT issues.

Why you're doing it wrong: anatomy of an IP-Centric Company, Part 1

As discussed in a previous article of mine, there are various types of intellectual property rights that can and should be used by business to generate shareholder value and create sustainable stepchange innovation. These are typically grouped as (i) patents for inventions, (ii) design registrations for new product shapes, (iii) copyright for literary or artistic works, and (iv) trade marks for brands and logos.

Birds of a Feather - How IP Rights Flock Together

Like any specialist, I live in a world peppered with jargon.

The truth about Cyber Security

The truth about Cyber Security is scary. Some would even say horrifying! You've probably seen it on TV… those worrying reports about cyber attacks on large companies.

Why “just doing things” isn’t an effective way to run your market research

If you fail to plan, you plan to fail is one of the hackneyed sayings in business, but when it comes to market research many businesses rush in without really thinking through what they’re trying to a

Yes, IP is the currency of the 21st century

It all started in June 2007 when a tall, attractive, blonde woman walked into a small copy shop in Surrey, UK. She had with her a folder containing a document of some 780 pages in length.

How well do you know your customers?

Too often, we hear stories about relationships where one partner was blind sided. “I just didn’t see it coming,” they say of the break up.

The Extreme Value of Intellectual Property

I start my public presentations on Intellectual Property (IP) with the statement: “IP is never an issue, until it’s an issue”.