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Getting a new perspective
4-September-08
Written by Emily Piesse
Two years ago, Western Australia's property boom allowed developers to adopt a 'build it, and they will come' attitude when it came to new projects, with very little money, if any, spent on marketing.
But a weakening residential sector and a surge in commercial office construction have led to an increase in developers' use of 3D animation graphics, or 'fly-throughs', in order to find buyers and tenants.
Mount Hawthorn-based marketing and graphic design firm, Campaign Focus, set up its architectural animation studio, Pixel Focus, about 15 months ago, to capitalise on the growing demand for 3D graphics in property marketing.
Article continues...
4-September-08
Written by Emily Piesse
Two years ago, Western Australia's property boom allowed developers to adopt a 'build it, and they will come' attitude when it came to new projects, with very little money, if any, spent on marketing.
But a weakening residential sector and a surge in commercial office construction have led to an increase in developers' use of 3D animation graphics, or 'fly-throughs', in order to find buyers and tenants.
Mount Hawthorn-based marketing and graphic design firm, Campaign Focus, set up its architectural animation studio, Pixel Focus, about 15 months ago, to capitalise on the growing demand for 3D graphics in property marketing.
Article continues...
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