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CULTURE CORNER: Ben Burgess
4-September-08
Written by Anna Moreau
WABN: What has been the most challenging event in your career? What did you learn from it?
BB: "On my first day as general manager of a well known but small eastern states festival, the chairman told me I had to find $30,000 of sponsorship within a week. I managed to do it by working with an existing sponsor who planned a lunch for reps from 20 businesses (including some very left-of-field businesses) at which I pitched the festival and asked for a $2,000 investment. We made $30,000 plus some more, and six years later some of them are now big sponsors of the event. I learned that sponsors and partnerships can be in places where most wouldn't bother looking."
Article continues...
4-September-08
Written by Anna Moreau
WABN: What has been the most challenging event in your career? What did you learn from it?
BB: "On my first day as general manager of a well known but small eastern states festival, the chairman told me I had to find $30,000 of sponsorship within a week. I managed to do it by working with an existing sponsor who planned a lunch for reps from 20 businesses (including some very left-of-field businesses) at which I pitched the festival and asked for a $2,000 investment. We made $30,000 plus some more, and six years later some of them are now big sponsors of the event. I learned that sponsors and partnerships can be in places where most wouldn't bother looking."
Article continues...
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