Emerging Director Briefing: Managing Reputational Risk - A Media Minefield

It is the age of authenticity. Instant access to the Internet and the rise of social media mean news – or just a potentially damaging opinion – can be broadcast in minutes. For organisations, boards, and directors, this means a positive and proactive relationship with both stakeholders and the media is more important than ever.

So how does an organisation create a strategy that projects strong CEO and executive profiling, professional media relations and robust corporate affairs? What has changed since the days of “no comment” and what are the journalist’s recommendations when dealing with the media? What are the critical elements of managing reputational risk – and what are the rewards?