Wesfarmers, Woolworths hardware battle
Shares in Wesfarmers fell 6 per cent today after Woolworths announced plans to take on the Bunnings business through the takeover of hardware group Danks Holdings.
Woolworths plans to enter the domestic hardware market through a takeover of Danks Holdings, which supplies the Thrifty-Link business and others.
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It is interesting that Bunnings says
"We have succeeded by being customer-focused, by providing the widest product range at lowest prices and by delivering the offer with unequalled service.
"We constantly innovate and improve and are determined to keep delivering customers the best offer."
Realistically, Bunnings have a monopoly in WA. Competition is there but competing stores are few and far between and generally small independents. The opportunity to shop for hardware at an altrnate store will be welcomed.
Oh what a great opportunity this presents for Mitre 10. Since Woolworths seeks to dominate any market it enters Danks current customers cannot hope to buy at the same pricing as Woolies/Lowes bannered stores, thus they will be left without a real wholesaler despite what Graeme Danks says.
Mitre 10 will now be the only truly independent hardware marketer and wholesaler. So the time is now ideal to attract an equity investor to help this Australian organisation grow.
Unless Mitre 10 can service the Danks customers independent hardware will be gone for good.
WES' market cap fell $1.5 billion on the day of the WOW announcement: if truly related to WOW's announcement (vs ex-dividend change), it strikes me as a SILLY OVERREACTION!
> As noted, WOW plans for their first store to open in 2011. WHAT'S THE NPV IMPACT TODAY OF 2011 EBIT BUNNINGS M-I-G-H-T LOSE TO A NEW ENTRANT?
> Danks WHOLESALES to lots of small retailers (a la MITRE 10), but doesn't own that many (it is, however, a company, not a co-op)
> Do you think BUNNINGS ever assumed they would never have a real competitor? (There once was Hardwarehouse, but WES was smart enough to acquire it!)
Lowe's certainly brings some expertise, but it's a well-known fact that Bunnings absorbed a lot from Home Depot (without their active cooperation!)












