The state’s South West has long been the playground of choice for the suits on the terrace. They have, over the years, bought beach shacks and either embarked on massive renovations or demolished and rebuilt.

Down south, once-sleepy hamlets are now lined with rows of mansions, and the money pouring into the region is most evident in the Margaret River township, which, with the arrival of US giants Gloria Jeans and Subway, is looking more and more like Rokeby Road, Subiaco.