Rewardle to partner with Mint

Information technology company Rewardle Holdings has formed an alliance with NSW-based Mint Payments under which the two companies combine their resources to market Mint's card payments processing software across a wider customer base.

The two companies plan to supply an integrated marketing and payments solution to Australia’s high street merchants by combining Mint’s mobile payments application technology with Rewardle’s digital customer engagement platform.

In a statement, Rewardle said the deal would provide its growing network with the ability to access integrated data analytics, marketing services and, through Mint’s technology, be provided with the benefits of accepting credit cards that will be compatible with Rewardle’s digital customer loyalty platform.

The company said Mint would supply its payment software and terminal hardware, including Samsung Android tablets.

“Mint will also supply cost competitive merchant acquiring services to Rewardle, which will allow both Mint and Rewardle to derive revenues from a share of the monthly fees, merchant services and transaction fees.”

The two companies will jointly develop a go-to-market plan to acquire and deploy the combined solution, once the integration of the two platforms has been completed.

Rewardle managing director Ruwan Weerasooriya said the Mint integration would provide the company with an additional data source that it can use to help merchants to grow their business while also unlocking a lucrative potential revenue stream for Rewardle.

Rewardle shares closed 1.4 per cent lower at 33 cents each.