Moving past SWOT’s introspection

During recent decades we’ve witnessed many market-leading firms fall behind startups because of their inability to see the future, and to adapt to meet it; it’s what Harvard Business School professor Clayton Christenson calls the ‘innovator’s dilemma’.

So why do leaders miss seeing sweeping global trends that are about to broadside them? I put a big part of the blame on the standard SWOT analysis used in strategic planning – the age-old tool used to identify an organisation’s strengths, weaknesses, opportunities and threats.   

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