Digital dilemma as business recognises potential of social media 'conversations'

ADVERTISING agency 303 couldn’t keep up with coverage its Enjoy the Ride campaign attracted in social media in the days following its launch on behalf of the Office of Road Safety.

The counter-intuitive anti-speeding campaign that focused on the benefits of not speeding rather than its bloody consequences went viral and took on a life of its own online.

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Rio Tinto$21.40bn
BHP Billiton Iron Ore$17.97bn
North West Shelf Venture$16.84bn
Fortescue Metals Group$8.12bn
Gold Corporation$5.81bn
Others$54.29bn
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