New HBF CEO Rob Bransby has formally taken over the reins at HBF following the retirement of former managing director Mike Gurry at the end of 2006.
Rob Bransby, formally HBF's Group General Manager, was appointed CEO-elect for Western Australia's largest member-based organisation in August last year.
Mr Bransby has assumed the position of CEO following a significant handover period, which was designed to ensure a smooth transition.
Mr Bransby is a highly regarded strategic planner and has nearly two decades of experience with financial organisations in both Western Australia and New South Wales, specifically with the National Australia Bank.
Mr Bransby has had responsibility for implementing HBF's diversification into financial services since joining HBF in October 2005.
Prior to joining HBF, Mr Bransby was Chief Executive Officer of Medfin Australia Pty Ltd, a subsidiary company of the National Australia Bank.
"I have always respected HBF's 'people before profits' philosophy and caring service values, and I look forward to leading the organisation into the future," Mr Bransby said.
Mr Bransby has held a number of positions with NAB, including head of personal financial services, WA; head of business financial services, NSW; regional business manager, Fremantle WA; area manager WA and various branch manager positions.
