App/tech business of the week – Cycle My City

CYCLE MY CITY          

“Create, share and join group rides”

What is it?                        

A cycle-tracking website and app with management and coordination tools. Find like-minded cyclists, routes, and track your own performance on leader boards. Cycle stores can use it as a community hub to engage their local customers.

Founder                             

Matthew Hender

We wanted to make it simpler for people to find group rides that were suitable for their ability level with the primary objective of getting more people cycling, and meeting/cycling with other cyclists to maintain their motivation

-Matthew Hender

Where?                              

CycleMyCity.com (main site) and CMCRewards.com (rewards), plus newly released Android App (on Google PlayStore)

$ invested                          

Founder-funded so far, Cycle My City Pty Ltd is seeking to raise seed capital, primarily for marketing and for further app development.

Market Size                       

There are 125 million recreational cyclists in North America, Europe and Australia (approximately 3 million in Australia).

First batch of Perth Founder Institute graduates (June 2013) and ranked #38 in BNiQ Startups List

http://www.businessnews.com.au/Company/Cycle-My-City